Between Settlement and Mobilization: Political Logics of Intra-Organizational Union Communication on Social Media

Research output: Contribution to journal › Journal article › Research › peer-review

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Between Settlement and Mobilization : Political Logics of Intra-Organizational Union Communication on Social Media. / Hansen, Nana Wesley; Hau, Mark Friis.

In: Work, Employment and Society, Vol. 38, No. 2, 2023, p. 299-317.

Research output: Contribution to journal › Journal article › Research › peer-review

Harvard

Hansen, NW & Hau, MF 2023, 'Between Settlement and Mobilization: Political Logics of Intra-Organizational Union Communication on Social Media', Work, Employment and Society, vol. 38, no. 2, pp. 299-317. https://doi.org/10.1177/09500170221122537

APA

Hansen, N. W., & Hau, M. F. (2023). Between Settlement and Mobilization: Political Logics of Intra-Organizational Union Communication on Social Media. Work, Employment and Society, 38(2), 299-317. https://doi.org/10.1177/09500170221122537

Vancouver

Hansen NW, Hau MF. Between Settlement and Mobilization: Political Logics of Intra-Organizational Union Communication on Social Media. Work, Employment and Society. 2023;38(2):299-317. https://doi.org/10.1177/09500170221122537

Author

Hansen, Nana Wesley ; Hau, Mark Friis. / Between Settlement and Mobilization : Political Logics of Intra-Organizational Union Communication on Social Media. In: Work, Employment and Society. 2023 ; Vol. 38, No. 2. pp. 299-317.

Bibtex

@article{3ffb1caa3b974be7b5a36d4f6934a7a6,
title = "Between Settlement and Mobilization: Political Logics of Intra-Organizational Union Communication on Social Media",
abstract = "Since both {\textquoteleft}conflict and co-operation are at the heart of employment relations{\textquoteright}, unions need to strike a balance between mobilizing workers against employers and {\textquoteleft}social dialogue{\textquoteright} when communicating with members and the public. Drawing on a case study of unions and grassroots communication on Facebook during sector collective bargaining, this article develops a framework of politico-communicative logics that inform the social media strategies of unions and their grassroots: a logic of mobilization and a logic of settlement. These logics are reflected in how unions and grassroots engage with followers, their choice of words and the topics they address. These theoretical developments on politico-communicative logics on Facebook open up the door for further studies of intra-organizational union communication in an increasingly digitalized world.",
keywords = "collective bargaining, communication, mobilization, social media, unions",
author = "Hansen, {Nana Wesley} and Hau, {Mark Friis}",
year = "2023",
doi = "10.1177/09500170221122537",
language = "English",
volume = "38",
pages = "299--317",
journal = "Work, Employment and Society",
issn = "0950-0170",
publisher = "Sage Journals",
number = "2",

}

RIS

TY - JOUR

T1 - Between Settlement and Mobilization

T2 - Political Logics of Intra-Organizational Union Communication on Social Media

AU - Hansen, Nana Wesley

AU - Hau, Mark Friis

PY - 2023

Y1 - 2023

N2 - Since both ‘conflict and co-operation are at the heart of employment relations’, unions need to strike a balance between mobilizing workers against employers and ‘social dialogue’ when communicating with members and the public. Drawing on a case study of unions and grassroots communication on Facebook during sector collective bargaining, this article develops a framework of politico-communicative logics that inform the social media strategies of unions and their grassroots: a logic of mobilization and a logic of settlement. These logics are reflected in how unions and grassroots engage with followers, their choice of words and the topics they address. These theoretical developments on politico-communicative logics on Facebook open up the door for further studies of intra-organizational union communication in an increasingly digitalized world.

AB - Since both ‘conflict and co-operation are at the heart of employment relations’, unions need to strike a balance between mobilizing workers against employers and ‘social dialogue’ when communicating with members and the public. Drawing on a case study of unions and grassroots communication on Facebook during sector collective bargaining, this article develops a framework of politico-communicative logics that inform the social media strategies of unions and their grassroots: a logic of mobilization and a logic of settlement. These logics are reflected in how unions and grassroots engage with followers, their choice of words and the topics they address. These theoretical developments on politico-communicative logics on Facebook open up the door for further studies of intra-organizational union communication in an increasingly digitalized world.

KW - collective bargaining

KW - communication

KW - mobilization

KW - social media

KW - unions

U2 - 10.1177/09500170221122537

DO - 10.1177/09500170221122537

M3 - Journal article

VL - 38

SP - 299

EP - 317

JO - Work, Employment and Society

JF - Work, Employment and Society

SN - 0950-0170

IS - 2

ER -

ID: 330534157